Degas

Since 1992, French-based dancewear designer Degas is the official supplier of ballet apparel for ballet schools including the world-renowned Ecole Nationale de l’Opera de Paris.

Through a long-term partnership, I designed, implemented, and executed a communication strategy to rejuvenate the company image and expand its portfolio internationally. I conducted annual photo and video sessions to showcase the spring and fall dancewear catalogs, produced digital and print catalogs, and created advertisement materials for print.