Over seven years, we shaped a creative visual identity for this interior design studio in Normandy — blending concept photography, video, print design, and strategic direction.
This was more than a service contract — it was a story of trust, vision, and shared ambition.
A Personal Beginning, Built on Respect
Our collaboration began in 2017 with a phone call — not to start a project, but to share a personal loss. The director of L’Atelier Gris Mousse contacted me to announce the passing of her partner — who had once been my first employer.
He was the one who gave me my start. We had stayed in touch over the years, and there was deep mutual respect between us. He often spoke to her about my work — not as a suggestion, but with pride and a kind of paternal admiration.
So when the time came to rethink her brand communication, it felt natural for her to ask me to take over.
From Concept to Execution — Creating a Bold Identity
One of our first major steps was defining the new brand slogan: “New horizons for your interior design”.
To bring it to life, I proposed something offbeat: staging a full dining room setup directly on a beach.
She was a bit surprised at first — it was an unconventional idea. But she chose to trust me. And she fully committed: gathering furniture, organizing transport, finding people to help carry everything across the sand.
A Dining Room on the Beach
The shoot became a turning point. We set up a full dining room — table, chairs, sideboard — right on the beach. It stood beneath open sky, facing wind and waves. No walls. No ceiling. Just imagination!
We also filmed a behind-the-scenes video during the shoot. Both the images and the video were featured at the Deauville interior design fair — and later at the So Home 2017 show in Caen. The response was immediate. The stand stayed crowded from morning to evening. Visitors came with questions, smiles, and genuine curiosity.
This campaign also sparked new partnerships with local professionals — especially for wedding decor and creative event styling, where Atelier Gris Mousse’s visual identity brought a unique emotional touch.
Filmed during our first conceptual shoot, this behind-the-scenes video documents the process of setting up a full dining room on a Normandy beach — a striking way to express the idea of “imagining your interior.”
A Living Room in the Stables
Two years later, we revisited that creative energy with a second shoot. It was just as bold, just as unexpected. This time, we installed a refined living room in the middle of a working stable.
The contrast between elegance and raw surroundings made the images stand out. Her clients responded immediately. These visuals further strengthened the creative visual identity we had built — personal, refined, and unmistakable.
In-Store Styling and Everyday Photography
Beyond concept shoots, we regularly created photographic content for the boutique: lighting, furniture, textiles, decorative pieces — all styled to reflect her design sensibility.
These visuals helped present the space as both inspiring and approachable, in perfect continuity with the creative visual identity for interior design we had built.
Printed Communication & Brand Collateral
We also developed all of her printed communication: brochures, flyers, folded leaflets, signage. I helped her choose the right print suppliers to ensure the visual and tactile quality matched the brand’s standards — precise, elegant, coherent.
A Chapter That Ends, but a Presence That Lasts
In 2024, L’Atelier Gris Mousse closed as its director moved on to a new professional adventure.
This collaboration was rich and meaningful — a project that reflected not only her vision, but the trust and creative freedom she gave me throughout.
Client Testimonial
“Working with Charles from Camarda Visual Studio was a true revelation. From our very first conversations, I was struck by his rigor and professionalism. Every detail was considered, every step justified — with clarity and a strong overall vision.
But what impressed me most was his boldness. He never hesitated to suggest strong, innovative, sometimes unexpected ideas — always relevant. You could feel that he approached the project as if it were his own company, with the same dedication and high standards.
He also knew how to bring in trusted collaborators when needed, which made everything run smoothly and reinforced the overall quality.
His availability was also invaluable. He was present at every stage, responsive, and always listening. He made this collaboration feel fluid, human, and truly co-created.
In short: a collaboration that was efficient, energizing, and, above all, deeply committed.”
